We talk a lot about launching inside Secret Artist Business.

How to do it without burning out.

How to build excitement before you start selling.

And most importantly, how to stop launching to crickets.

A few years ago, if you told me I’d make $73,000 in a single month as an artist, I would’ve politely laughed in your face and gone back to drawing houses. 

But here we are. $73,109.91 to be exact.
No viral moment. No investors. No 15-hour days. Just a solid creative business, built one offer, one project, one squiggle at a time.

How I Got This Gig: Superyacht Marina Mural (and yep, I asked for a boat ride)

Inside Secret Artist’s Business, I help artists build businesses that actually support their life.

And one of the most helpful things I can do is show how this works (and doesn’t) in my own business. Not just the good stuff, but the full picture including how clients come through, what I actually charge, where things go smoothly, and where they absolutely don’t.

So here’s how I got this gig: a mural project for Jones Bay Superyacht Marina, which landed in my inbox thanks to a previous job, a happy client, and some classic artist business magic.

How to Build Your Marketing Alter Ego as an Artist: And Sell Your Art Confidently Without Oversharing

I remember there was a time when every time I was promoting my art and trying to build my brand, I felt really cringe. And the idea of being authentic and personable online made me overthink every little thing I shared.

Have you ever felt that tug to create an online course that harnesses your artistic talent and lets you share it with the world, only to be stopped in your tracks by the sheer chaos of, well, everything else? Maybe you’re juggling kids, pets, clients, and a half finished commission wondering how on earth you’ll also build, market, and sell a course.

Running an art business while raising kids can often feel like an extreme sport. One second, you're deep in creative flow, the next, someone’s yelling at you for a snack for the 347th time that morning.

To be honest.. As artists in business, creating art is only one part of the job. If you want people to notice your work and actually connect with it, the words you use matter too. Which is why learning to use your words and create engaging content can be a game changer for your business.

Firstly, before we get started I need to clear something up. And that is.. That passive income is kind of a big-fat-lie.

I know you’ve heard it all before.. “Earn money while you sleep!” And while that’s partially true, the road to “passive” takes a whole lot of active work first.

If you’ve ever felt like you’re shouting into the void with your art and no one’s listening, then let me tell you.. You are not alone.

That’s because, in a world of a million artists, it’s actually not enough to just have talent (which I know you’ve got in spades). In 2025 the strategy every artist needs to stand out, is a strong brand. One that makes people remember you, recognise you and most importantly - buy from you.

And no, I’m not just talking about a fancy logo or cute web design.

We think of brave artists as those who put themselves out there without a worry in the world, who speak loud and proud about their work, who price their art confidently, and who seem to take risks without breaking a sweat.

How to Scale your Artistic Business in 2025 - So, you’ve been doing the thing – creating and selling your art, getting your name out there and building an audience who loves your work. But now, you’re ready for your next level.