How to Launch a Course When You’re Already Too Busy Running Your Creative Business
How to Launch a Course When You’re Already Too Busy Running Your Creative Business
There’s a moment every artist has when they think..
Hot Takes:
Being booked out
Launching a course
What most people get wrong
There’s a moment every artist has when they think..
“Maybe I should launch a course.”
And I get it.. Because building a course and making passive income really sounds like a dream.
You can teach what you know, make money without being physically present, and maybe even reclaim your weekends (gasp).
But what no one tells you is this..
Launching a course when you’re already flat out… can be really hard.
Enter Bel…
When being booked out starts to feel like a trap
Bel was doing well. Painting live at events. Booked every weekend. Her work was in demand, and it was all technically working.
Except it didn’t feel like it.
Because the more she booked, the more her weekdays filled up with more work - commissions, inbox chaos, and all the admin that piles up when you're too busy to stop and breathe.
She wanted to scale. She wanted to create a course. But she also wanted to sleep. Or eat lunch without her laptop open.
So we didn’t start with a course.
When Bel joined Secret Artist’s Business, her original goal was to launch a course straight away.
But after a look at her schedule, we decided to take another approach.
Instead of jumping into course creation mode, we focused on one thing first..
Buying back her time.
She hired a junior designer (her first team member) and trained them to paint in her signature style. This meant Bel could offload the post event portraits (a major time suck), and finally step out of the “everything depends on me” cycle.
Why this matters
Because when it was time to launch the course, Bel didn’t have to do it all herself.
Her designer helped with visuals, built out the course platform, pulled together the student materials, and took care of the fiddly bits so Bel could focus on the thing no one else could do..
Being Bel.
Showing up online.
Talking about the course like a real human.
Supporting her students.
That is what sold her offer.
She launched her very first round… and brought in $12K in 7 days.
What most people get wrong about launching a course
They treat it like a sprint.
But launching a course isn’t about moving fast. It’s about having the space to do it properly.
Bel’s success wasn’t magic. It wasn’t luck. It was a product of the space she created before the launch. The systems she set up. The help she brought in. The energy she saved by not trying to do it all.
If you’re dreaming of a course, but you’re already stretched…
Here’s your permission slip to slow down.
You don’t have to launch next week.
You don’t have to do it solo.
You definitely don’t have to keep running yourself into the ground trying to figure it all out at once.
Sometimes the most strategic thing you can do is buy yourself some room to breathe.
That’s what Bel did. And now she’s planning her second round - with more ease, more confidence, and more people ready to buy before she even opens the doors.
Ready to launch something that doesn't drain you?
Inside Secret Artist’s Business, we help creatives build offers that sell - without rushing, burning out, or having to do it all yourself.
Let’s make space for your next big move (and maybe lunch without a laptop).
