An intensive 6-week program for designers and illustrators who are already earning — and are ready to scale smarter, build better systems, and stop leaving money on the table.
I'm In — Show Me The DetailsThis isn't a course for beginners. You already know how to run a creative business. SAB SPRINT is for the designer who's hit a ceiling and knows exactly what's needed to smash through it — they just need the strategy, the systems, and the right people in the room.
You're hitting $75K+ but it's costing you every hour you have. Revenue's up, freedom's not.
You've plateaued. You can see the ceiling and you know there's more — but you're too deep in delivery to find the way through.
Your pricing, positioning and offers worked to get you here — but they're not going to get you to the next level.
You're doing passive income research at 10pm and then closing the tab because you genuinely don't have time to do anything about it.
You're watching less-experienced designers out-earn you because they figured out the business stuff faster than you did.
You want someone strategic in your corner — not a generic business coach who doesn't understand what it actually means to run a creative practice.
SAB SPRINT is a highly focused, cohort-based intensive for designers and illustrators who are already in business — and ready to level up fast.
Where Secret Artists' Business goes deep over 6 months, SAB SPRINT moves fast. It's built for people who don't need convincing that business strategy matters — they just need someone to cut through the noise and tell them what to do.
You'll come out the other side with clearer positioning, stronger revenue streams, a scalable offer suite, and a plan you can actually execute — not a folder of notes you'll never open again.
Georgia Norton Lodge built Secret Artists' Business into one of Australia's most trusted programs for creative business owners. She's done it all — scaled a creative studio, built passive income streams, hired a team, and figured out how to work four days a week while running multiple revenue streams. She brings the big-picture business strategy, the community, and the real talk.
Soft Launch is Georgia's design agency — a studio that works with ambitious brands across hospitality, retail, and creative industries. The Soft Launch lens brings commercial design thinking that turns a good creative practice into a highly positioned, scalable business. You're not just learning business strategy — you're learning how to use your design skills as a strategic asset.
Together, SAB SPRINT covers what most business programs miss for designers: the intersection of creative positioning, pricing strategy, and scalable offer building — from people who've actually done it.
Each week builds on the last. No filler sessions — every module is designed to create real movement in your business by the time you finish the program.
Package up your offers into a beautifully designed document that works as your lead magnet — and your new secret sales weapon. Freebies are dead. The Secret Menu is how high-earning designers attract the right clients before they even get on a call.
Your website already looks great — but is it making you money? We'll give you the conversion structure and copy prompts. You add your design magic. By the end of this week, your site will be working while you sleep.
Nothing to do with writing pointless weekly emails. Everything to do with building forms, capturing warm leads, and turning your list into a client pipeline. Email templates provided — you just set it up once and let it run.
Set up a Facebook ad using our proven template and the $5/day theory. The last designer to use this had her biggest month ever — $31K in 10 days. We'll show you exactly how to set it up, even if you've never run an ad in your life.
Now the enquiries are flooding in, you need systems that protect your time. We'll build out your onboarding process, set client expectations from day one, stop Friday calls before they start, and kill project bleed for good.
Let's look at your ads and analytics together. You only need to know a handful of numbers to become the boss of your own marketing data — and once you know what to look for, you'll never feel lost in the numbers again.
Write 7 days of content in 14 minutes. A custom AI skill built specifically for designers and illustrators — so you never have to stare at a blank caption again.
Real-time coaching with Georgia and the Soft Launch team. Come with questions. Leave with answers and a clear next step.
One focused module per week — no drowning in content, no decision fatigue. Just the right thing at the right time.
A private online space with your 25-person cohort — designers and illustrators only. Ask questions, get answers, make friends who actually get it.
Secret menus, email flows, onboarding docs, ad frameworks — all built and ready. You execute, not design from scratch.
Access to Georgia's little black book — discounts on the tools, platforms and resources that will actually move your business forward.
All 6 session recordings and course materials. Access doesn't disappear when the sprint ends — go back whenever you need a refresh.
"I would not be where I am now without Secret Artists' Business."
@hiimdeb.au"It gave me the whole plan, the whole map to push past my financial ceiling."
@forkeepsillustration"Within weeks I left my job and hired my first team member."
@elliecompton__"I hit my first $40K month within 6 months of joining… insane."
SAB Graduate"I loved it so much I've done it three times!"
@belindaxiastudio"It has been the best investment I've made for my business."
SAB GraduateThis is a high-bar program. Not because we want to gatekeep — because the results depend on everyone in the room being at the same level.
Not sure if you qualify? If you're earning under $75K, the full Secret Artists' Business program is a better fit — check it out here.
This cohort is capped at 25 designers and illustrators only. Once it's full, it's full — and this price won't exist again.
25 spots. Designers + illustrators only. Price goes up next round.
Cohort dates: [START DATE] – [END DATE] | Applications close [DATE] or when full.
Because the program is built around the specific challenges that come with being an established earner — scaling, systems, offer architecture, positioning at a higher level. If you're still building your first revenue streams, the full Secret Artists' Business program will serve you much better. This sprint is designed for people who've already got traction and need a targeted push, not a foundation build.
Being honest: you're not going to get full value if you phone it in. Expect to invest 3–4 hours per week — the live session plus implementation time. This is a sprint, not a passive course. The good news is everything is designed to create immediate output, not homework you'll never finish.
SAB (the full program) is a 6-month deep dive for creatives at any stage — it covers the foundations right through to scaling. SAB SPRINT is 6 weeks, designed for people who are already making real money and want to move fast. It's also a collaboration with Soft Launch, which means you get an extra layer of commercial design and positioning strategy that's unique to this program.
All sessions are recorded. You won't miss out on content — though turning up live is where the real value happens, so we'd encourage you to protect those dates in your calendar before you apply.
[Add your answer here — e.g. whether there's an in-person component, Sydney studio access, etc.]
Quite possibly yes — especially if you graduated SAB but feel like you need a strategic refresh at a higher revenue level. SAB SPRINT operates at a more advanced level with a different curriculum focus. Drop us an email if you're not sure: hello@georgiadrawsahouse.com
[Add your refund / cancellation policy here.]
Georgia built Georgia Draws A House into a multi-revenue-stream creative business — and then built Secret Artists' Business to show other creatives how to do the same. She doesn't work Fridays, she takes December and January off, and she's figured out how to run a structurally sound business that supports her life rather than consuming it.
That's the outcome she's obsessed with for every person she works with. Not just more money — more freedom. And the strategic path to get there.
SAB SPRINT brings in Soft Launch — Georgia's design agency — so you're not just getting business strategy. You're getting the commercial creative lens that connects your design skills to your biggest revenue opportunities.
You already have the talent. You already have the clients. SAB SPRINT gives you the strategy to turn what you've built into something that actually scales.
Secure Your Spot NowOnly 25 spots available. Founding member price: $3,000 AUD. Cohort starts [DATE].