Module 2: Building A Brand
Deb booked $20K worth of workshops in a single week using these strategies.
Yep. Repackaged old offers. No ads. No faffing around. Just a brand that did the heavy lifting for her.
In this module, we’ll craft a brand that actually sells—without you needing to sound like a sales robot, or look like every other designer / artist / maker on Instagram. We’ll go deep into your offers, your content, your website, and the way you present yourself to the world.
This isn’t just about being “recognisable.” This is about being booked.
What You'll Learn:
✎ How to clarify your brand voice, vibe and visual identity
✎ How to name, position and market without feeling cringe
✎ Website & service tweaks that convert curious scrollers into paying clients
✎ How to create a scalable offer ecosystem (so you’re not stuck in a one-service trap)
✎ Sales methods: drops, retainers, packs + old-school charm
✎ How to catch dream clients so you’re never out of work
Templates You’ll Get:
✿ 100 Doors In Your Face (A rejection tracker you'll actually want to use)
✿ Risk & Reward Monthly Tracker
✿ Branding Template Library
✿ The Pretty Proposal + Pricing Doc
✿ Your Brand Guidelines
✿ Your Secret Menu (Your hidden upsell list)
✿ The Podcast Pitch Deck